SCALING BRANDS,
BUILDING COMMUNITY
Flora Digital Marketing, founded and led by Toronto-based marketer Amanda Flora, helps brands scale through strategic, multi-channel digital marketing solutions. Taking her creativity beyond marketing, Amanda curates fashion-forward events that blend style and community.
Photographed by George Pimentel #FASHIONTHEONES2024
MEET THE FOUNDER
For the past eight years, Amanda has been making waves in the fast-paced world of digital marketing—obsessively honing her craft and pushing boundaries. She’s worked with B2B and B2C brands across Canada, the USA, and Australia, driving measurable impact through data-driven marketing strategies. With a sharp business mindset and an unstoppable drive, Amanda not only builds innovative, multi-channel media plans but also executes and manages them to ensure long-term success. She helps brands stay ahead in a shifting digital landscape, adapting strategies as trends and consumer behaviour evolve.
After years of freelancing, she knows firsthand that working solo can be isolating. That’s what inspired her to create freelancer networking events that go beyond business cards and awkward small talk—where style meets community and individuality shines. Each gathering is built around a fashion-forward theme, encouraging attendees to embrace their personal style and step outside the typical networking mold.
STILL MARKETING
LIKE IT’S 2020?
Marketing is constantly evolving, and sticking to the same tactics for too long can hold your brand back. Success isn’t about spending more—it’s about making smarter investments across the right channels to drive real, measurable growth.
Amanda doesn’t believe in one-size-fits-all marketing. She works with brands to define their goals, build high-impact multi-channel strategies, and execute campaigns designed for maximum impact. Every strategy is tailored to the brand’s industry, budget, target audience, and shifting consumer behaviour—ensuring they don’t just keep up, but stay ahead.
Stuck using the same marketing playbook while the industry moves forward? It’s time for a smarter, more strategic approach—Amanda knows what works now and what’s next.
FIRST EVENT RECAP: OVERSIZED
In November 2024, Amanda brought together 30 freelancers for a night of creativity, connection, and inspiration. This wasn’t your typical networking event—it was an experience designed to spark bold ideas and foster genuine relationships in a setting that celebrated individuality and style.
The theme, OVERSIZED, was inspired by the trends of #Fall2024Fashion, and attendees fully embraced it. Think oversized blazers, chunky accessories, and unique looks that combined comfort with striking personal style. Fashion wasn’t just a backdrop; it was part of the energy that made the night truly unforgettable
Want to be part of the next one? Follow on Instagram for updates!
KIND WORDS
“I highly recommend Amanda as a Paid Media Specialist. Her innovative strategies and insights significantly improved our deliverability and brand awareness. Amanda quickly identified key opportunities and optimized our campaigns effectively. She also excelled in mentoring our junior team, enhancing their skills in paid media techniques. Amanda is an invaluable asset for any team needing a specialist to refine their digital campaigns while allowing leaders to focus on broader objectives.”
— Janelle Marpa, Former Director of Digital & Content, Faulhaber
