Marketing success doesn’t start with ads—it starts with a big idea and a clear, data-driven strategy designed to connect with the right audience, on the right platforms, at the right time. This service provides a customized marketing roadmap that aligns with your business goals and ensures every marketing dollar is working efficiently.


WHAT’S INCLUDED?

Strategic Platform Selection– Identifying the best mix of digital marketing channels based on your business, audience, and goals. This may include paid social, Google Ads, Spotify Ads, digital couponing, digital OOH, email marketing, and more—but every recommendation is customized to what works for your brand.

Target Audience & Consumer Behaviour Analysis – Understanding who to target and how to engage them.

Budget Allocation & Media Planning – Ensuring investment is optimized for efficiency and scale.

Funnel Strategy – A customized approach to structuring campaigns based on your business goals. Whether focused on awareness, lead generation, or conversions, this strategy ensures your marketing efforts align with how your audience moves through the decision-making process.

Campaign Rollout & Execution Plan – A detailed plan outlining how to set up and launch campaigns across the recommended digital channels. This includes platform recommendations, key timelines, and best practices to ensure a smooth activation—whether managed in-house or through full-service execution.

Creative & Messaging Guidelines – Ensuring that ad creative, copy, and formats align with the overall strategy, platform best practices, and consumer behaviour.

Performance Measurement & Optimization Strategy – Establishing the right KPIs, tracking methods, and reporting framework to measure success effectively.


WHY YOU NEED IT

Too many brands waste money on the wrong platforms or disconnected strategies that don’t drive real results.

This service ensures every marketing decision is strategic, high-impact, and built for long-term growth. Short-term plans don’t allow enough time to gather meaningful data, optimize performance, and scale effectively. That’s why strategies are offered as 6-month, 8-month, or 12-month plans to ensure sustainable success.

Custom to every business—offered as a 6-month, 8-month, or 12-month plan.

Can be purchased as a standalone service if you prefer to handle execution in-house.

Designed for businesses investing in multi-channel marketing, with a minimum ad spend of $2,500 per month.

The investment for this multi-channel strategy starts at $6,500 CAD plus applicable tax. This covers strategy development and planning; ad spend is separate.

A well-developed strategy is only as effective as its execution. This phase ensures a seamless transition from planning to activation, where campaigns are set up, launched, and implemented across selected channels with precision. Every element is carefully executed to align with the strategy, ensuring a smooth and effective rollout.


WHAT’S INCLUDED?

Platform & Campaign Setup – Technical setup for ad platforms, tracking, and reporting.

Creative Execution– Coordinating with designers to ensure ad specs are met and creative assets are properly formatted for launch.

Campaign Launch & Rollout – Executing initial campaigns according to the strategy timeline.

Promotional Execution – Implementing seasonal or campaign-specific activations to align with key business goals.

Tracking & Performance Monitoring – Ensuring proper attribution, data analysis, and campaign reporting for ongoing optimizations.


INVESTMENT & NEXT STEPS

A well-executed campaign starts with a clear plan, the right resources, and a strategic investment aligned with your goals.

Execution pricing starts at $2,000 CAD, based on the approved channels and technical requirements.

If creative assets are being handled in-house, the execution process will seamlessly integrate with your team. However, if additional assets are required, I collaborate with a trusted creative team to develop high-quality, platform-optimized visuals that align with the strategy and campaign objectives.

Marketing success isn’t just about launching campaigns—it’s about continuously optimizing them for better efficiency, stronger performance, and higher returns. This phase ensures that every dollar is working as hard as possible by refining strategies, optimizing budgets, and making data-driven adjustments to keep campaigns performing at their best.

WHAT’S INCLUDED:

Campaign Monitoring & Optimization – Ongoing adjustments to improve ad performance, refine targeting, and maximize results.

Budget Allocation & Scaling – Ensuring ad spend is distributed effectively to drive the best possible return.

Performance Reporting & Insights – Bi-weekly updates, monthly reports, and strategy calls to review results and identify opportunities for improvement.

Account Oversight & Troubleshooting – Monitoring accounts, resolving technical issues, and ensuring campaigns run smoothly.

INVESTMENT & NEXT STEPS

This service is offered as a monthly retainer, ensuring consistent performance management and optimization. Pricing starts at $2,500 CAD per month, plus applicable taxes, and scales based on the number of platforms and campaign complexity.